Word: denims
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Dates: during 1970-1979
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...Bronx, the unrest has spawned gangs with such sinistersounding names as the Savage Skulls, Young Sinners, Savage Nomads, Mongols and Reapers. Each clique has from 20 to 50 members ruled by a president, vice president and warlord. Their "colors," elaborate coats-of-arms stitched to the backs of their denim jackets, depict bloody skeletons and skulls, fire and lightning. Their arsenals include not only clubs, chains, knives and zip guns but also Molotov cocktails, rifles, shotguns and, say youth workers, hand grenades and machine guns...
...many ways San Francisco's Levi Strauss & Co., producer of the famous blue denim Levis, is a model employer. It pays top wages, and pioneered in hiring and promoting blacks. Yet Levi Strauss managers failed until recently to grasp the importance of the rising aspirations of women. Today, typical of many companies, Levi Strauss is striving to redress that lapse with a new program designed to give women the same job opportunities as men. Chairman Walter A. Haas Jr. was moved to act by pressures from the Government, from his conscience and from his customers. Levi Strauss sells mainly...
...weather-worn face and an unselfconscious lope in his walk. Flanked by three natty Columbia pictures representatives, and ensconced in a withering basement office, he was there to answer questions posed by five film students, two theater profs, and two Crimson editors for "film people", as the youngest, denim-suited rep called...
...patches on worn or torn clothing were a mark of poverty, or at least of thrift. The patch has come a long way since then. Today it is colorful, clever, artistic and even ideological. Whether to hide holes on worn clothing or simply to adorn brand-new apparel-especially denim jeans and jackets-patching is the bright...
They are mostly young, mostly decked out in denim, and they are hopeful that they can influence the political system. There were more than 10,000 of them at a kickoff rally in Providence, a meager 2,500 in more conservative Indianapolis, then an impressive 25,000 last week in a sports arena in Bloomington, Minn. Their attitude was expressed in exaggerated form at Indianapolis in the plaint of Folk Singer Phil Ochs: "Here's to the land you've torn out the heart of;/Richard Nixon, find yourself another country to be part...