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Word: denims (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...indulging long-suppressed urges for new clothing, notably sportswear, leisure suits and shirts. A big seller lately has been the "trashy look," seen mainly in women's blouses; made of semitransparent polyester and cotton, the cloth gets its name from its rough, unfinished look. Demand for blue denim for everything from jeans to auto-seat covers is running high, and corduroy is also moving briskly. Home-furnishings sales, which have been impeded by the slowdown in housing construction, are beginning to show some life, especially in sheets, towels and draperies. Industrial textiles, such as conveyor belts, air-conditioning filters...

Author: /time Magazine | Title: TEXTILES: A Stunning Comeback | 12/8/1975 | See Source »

Like the Beatles, the Rollers have devised a look all their own. Their denim trousers are cut halfway to the knee and trimmed with tartan. Below are striped football stockings and sneakers...

Author: /time Magazine | Title: Music: Hype or Hope? | 9/22/1975 | See Source »

Above are either T shirts or denim jackets, decorated with more tartan. Out in the audience, in Britain at least, are invariably several thousand girls dressed the same way. Says Manager Paton: "It's cheap, it's original, and any fan can dress like a Roller simply by sewing some strips of tartan on a shirt and cutting off the trouser leg at mid-calf." Right...

Author: /time Magazine | Title: Music: Hype or Hope? | 9/22/1975 | See Source »

...after all, it was Gay who took Daniel in this past winter after his all-American aid-patrolman of a father thumped his head on the kitchen floor (making a sound like leather thongs whipping on denim, Daniel says) and chucked him headfirst through the storm door back in Ogden, Utah by his split-ended brown hair that dances half-way down in back in one massive kinetic fling...

Author: By Edmond P.V. Horsey, | Title: Elsewhere in the Summer, at Pegleg Mac's | 8/12/1975 | See Source »

...Communist Party headquarters on Rome's Street of the Dark Shops, open telephone lines crackled as apparatchiks from Milan to Catania called in excitedly with the latest tallies. Over the party's closed-circuit television network, a bearded youth in shirtsleeves and a sleek blonde in a denim jacket broadcast the figures and forecast results...

Author: /time Magazine | Title: ITALY: The Communists: A Step Closer to Power | 6/30/1975 | See Source »

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