Word: denims
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Dates: during 2000-2009
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...leaders plough a portion of their profits back into schools, universities, hospitals and mosques - a form of tithing. Many women wear headscarves. Still, the recent prosperity is lending new texture to Turkey's traditional image as the meeting place of East and West. Celal Hasnalcaci, a local manufacturer of denim jeans for export, prays five times a day but adorns his office walls with photographs of young women striking provocative poses in low-cut jeans. Giant billboards on the main street downtown flog everything from bras to i-Pods. The region is at once a heartland of Muslim conservatism...
...designers applied eleventh hour alterations and eyeshadow to their canvases, denim-sporting spectators mounted the stairs to the Sanctum...
COME AND GET 'EM By late August, Gap was featuring leggings under distressed denim miniskirts in its splashy fall ad campaign...
Clearly, Rosso has been thinking about the next chapter. "We contributed to making jeans part of the luxury universe," explains Rosso. "If we could do that with denim, maybe we could do it in other ways. My intention is to be part of a new, upcoming version of prêt-à-porter." Investment bankers are skeptical that Rosso could transform Diesel into a multibrand conglomerate, but smaller designers have long hoped for a private concern to find a third way between big business and the financial pitfalls of independence...
Azria, 57, has achieved his vision of merging mass appeal and fashion credibility by coupling the sophisticated detail of European tailoring with the casual, unfussy spirit of American sportswear. His primary line, BCBG Max Azria, consists of dresses, denim, outerwear, swimwear, footwear, handbags, sunwear, eyewear, belts, small leather goods and watches as well as men's shirts, tailored clothing and ties. Much of this product expansion is due to a series of licensing contracts Azria began in earnest around 2002. Last year he hired veteran stylist Lori Goldstein to focus BCBG Max Azria, which will have its first runway show...