Word: denims
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...nothing to do with the UNITE campaign. In the early 1990s, charging $60 to $70 per pair, Guess was the top designer-jeans merchant. In the past two years, high-end labels such as Calvin Klein, Tommy Hilfiger and Ralph Lauren--many of them manufactured abroad--moved aggressively into denim, pricing their jeans at $48. Guess sales plunged, and Marciano says he had to cut labor costs. "If you don't stay competitive, they will kick you off the map," he says. The shift may already be showing results: Guess's profits improved slightly for the first nine months...
...student told police that he did not get a good look at his attacker, but nevertheless described the suspect as a dark-haired man in his late 20s, about 6-feet tall and of medium build. The suspect was wearing a winter hat and a denim jacket...
...1960s, the store began catering to the changing tastes of the student body--by hawking denim attire and Levi's clothes...
...private high school where we wore uniforms: pleated black watch plaid skirts and green, white or navy polo shirts for the girls, khaki pants and polos for the boys. Nearly every other morning, I recalled my days in public junior high school, when I frantically searched for the right denim skirt or the perfect blouse, and counted my blessings that life was this easy and uncomplicated--at least on the outside...
...make matters worse, I didn't seem to possess any of the feminine wiles favored by my peers. I didn't wear colored mascara or own a Guess denim skirt. My mother wouldn't even let me get my ears pierced...