Word: denims
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When Marks & Spencer put Brooks Brothers up for sale in early 2001, Del Vecchio pounced, eventually netting the company for $225 million. Out went the fused sports coats, denim pants and two-ply made-in-Mexico sweaters. In came the $2,000 suits, Loro Piana cashmeres and alligator-skin handbags. Mark-down sales became something that happened only twice a year. And brand-education classes?covering everything from company history to the way a sweater is made?were instituted for managers and salesclerks alike...
...Ralph Lauren, the economics concentrator maintains a style that is a subtle blend of classic East Coast and sixty-year-old man. Alternating occasionally between polos and button down shirts, the ec concentrator rarely deviates from khaki pants–though he allows himself the occasional foray into denim during the recruiting off-season. English The fashion mavens of the Harvard world, English concentrators always have time to dress for success between their six hours of class a week. Leggings are an essential component to any outfit, allowing female concentrators to go without pants (frequently leading to the display...
Take a quick look around. This is not your grandmother's Neiman Marcus. In the past five years, denim (of a certain pedigree) has exploded. Younger, edgier lines like Phillip Lim and Twenty8-Twelve, Sienna and Savannah Miller's new line, are cropping up and thriving. "We've had this enormous contemporary business that grew overnight," Stordahl says...
Fashion people call everyone a visionary. The person who came up with slimmer suits? Visionary! Denim formal wear? Visionary! That bra that pushes and separates at the same time? Actually, that guy was a visionary...
...knowing how this whole medium thing worked, I brought several swatches of fabric that I thought might speak to him. Van Praagh felt the gold lamé and the pink floral print and didn't say anything. Then, running a piece of denim through his fingers, he said, "A lot with denim. More denim. I think you'll see lines that are simpler and cheaper and more accessible...