Word: denker
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Dates: during 1970-1979
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...patriarchal calm. Says Public Relations Director Matt Lambert: "We couldn't be anything but pleased that their advertising stresses our success." Anyway, the fast-food battle is a three-or even four-front war. Burger King, another contender in the hamburger hassle, has funded a $3,000 "John Denker Scholarship" at the California Institute of Technology to honor a Caltech student who recently sabotaged a $47,000 McDonald's-sponsored contest. Denker found a loophole that allowed him and 25 fellow students to submit more than 1 million computerized entries and win close to half the prizes. Meanwhile...