Word: dentalized
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...magazine rack in the waiting room of Dr. Carolina Goldstein's dental surgery on Agua Caliente Boulevard in Tijuana is stuffed with copies of Good Housekeeping and other U.S. publications. THANK YOU FOR NOT SMOKING says a notice in English. Nearby, stacked pamphlets, also in English, extol the virtues of resin-bonded ceramic fillings. Soft music from a San Diego radio station fills the room. It could easily be an American dentist's office. Indeed, in some ways that is exactly what it is. Like many other dentists, doctors, opticians and pharmacists in Tijuana, Goldstein relies on Americans, several coming...
...toothpastes recommended by the American Dental Association? After all, dentists make their money from cavities, which come from not brushing or from brushing with lousy toothpaste. Wouldn't they be more likely to recommend a toothpaste likely to cause cavities, rather than prevent them...
...package, which includes a blood-screening test for AIDS every six months, to the deluxe membership ($649), which includes tests every three months for AIDS, herpes and nine other sexually transmitted diseases. That is not all: Peace of Mind provides a telephone-counseling and referral service, a newsletter, a dental program and discounts at 43 local stores...
...operating expenditures across the board by 2%, allowing it to post a 7% tuition increase, its smallest in 14 years. A few institutions are dropping secondary programs. Georgetown, for example, has eliminated one-third of its graduate programs in the past five years and recently decided to close its dental school. "We can't be all things to all students," says Treasurer George Houston...
More recent studies suggest other pluses. In a 1984 Philadelphia study of patients about to undergo dental surgery, some were hypnotized, others were told to look at an aquarium full of fish, and the rest sat quietly for 20 minutes. The first two groups experienced the least discomfort. Surprisingly, watching fish was as effective as being hypnotized. Why animals are so soothing is still a mystery. Psychiatrist Aaron Katcher of the University of Pennsylvania speculates that stroking animals and talking to them stimulates < the brain's production of its pleasure chemicals, the endorphins...