Word: dentalized
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Same-Day Service. Mrs. Jones eventually got well-fitted dentures at one of Chicago's three dental-school clinics, where the going rate is $30 to $75. And from her bitter experience the Chicago Dental Society got evidence that helped to put a score of bootleg dental-lab operators out of business and threatens nine conniving dentists with loss of their licenses...
...trouble, according to an American Dental Association spokesman in Today's Health, is that too many toothache vic tims are so scared by the prices that fashionable dentists are known to charge that they do not even consult a reputable pro fessional man. They do not know what a break they can get at the clinics. Worst of all, they have no idea of the damage that unqualified workers...
...dental laboratories at first worked legitimately for dentists. Soon many of them slipped over the line of Illinois law into dealing directly with patients. Some, like Mrs. Jones's operators, hire a dentist for extractions ; others do not even bother to put up this false front. Most use the sign "Broken plates repaired" as a come-on; many advertise same-day service -some promise it in one hour...
...Yourself Kit. The Dental Soci ety has spent -$150,000 gathering dossiers on 137 labs which, it estimates, have done a $9,000,000 annual business. This year it won an injunction in Superior Court, for bidding 19 of the labs to take impressions or do major repairs except under the supervision of a dentist. In the Illinois Supreme Court last week, lawyers argued the case on appeal. The defendants contended that the law would force them out of business and thus unconstitutionally deprive them of their means of livelihood...
...society's answer: it merely wanted to make them comply with the sound standards of the Dental Practice...