Word: dentally
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...nation's 130,226 tooth doctors. Lately they have been seeing more cavities in their chairs than in their patients' mouths. They face what for them is an alarming trend: the prospect of fewer patients and better teeth. In the late 1960s, a survey by the American Dental Association found that 14% of dentists "would like more patients." Ten years later, 21% of dentists had come to the same conclusion. Still the average annual net income of U.S. dentists is around...
...outlook for dentists is not totally bleak. More and more companies are offering dental insurance as part of employee benefit programs. Seventy-five million people are now covered by insurance, more than twice as many as in 1975. Enrollment in the nation's 60 dental schools has peaked so that competition for patients may eventually ease...
...market, the A.D.A. has run $2 million worth of print ads in national magazines and TV commercials in Buffalo, Cincinnati and Kansas City, featuring toothy models and the lines: "Dazzle. When your teeth have it, you have it. So go get some at your dentist's." The California Dental Association has supplemented "dazzle" with "doodle." Print, TV and billboards show a smiling woman or man whose front tooth has been blackened by a marking pencil. The warning: "Don't doodle around with your teeth." So far, the experimental ad campaigns have had only mixed results...
Like California's Dr. Schmidt, dentists around the country are consciously drilling for new business in unconventional ways. Dr. Allan Gutstein of Universal Dental Centers has installed dental chairs in several department stores in shopping malls on Long Island, N.Y. He and his colleagues drill, extract and cap in leased space, right alongside the ladies' lingerie and sporting-goods sections. In Worces ter, Mass., a soon-to-open shopping center dental office will provide parents with beepers so that they can browse and buy until they are signaled back to the office when junior is ready...
...taken an old bungalow and created a homey office complete with stained glass, eucalyptus-wood paneling, brass fixtures and white lace window curtains. Dr. Ronald Konopaski of San Francisco says that he has "tried to create an image similar to a beauty salon." The doctor's dental salon offers clients a rainbow-colored printed menu of services with fees. They can or der to taste - anything from a brush and floss ($5) to an examination with X rays and consultation ($55). In Oakland, Dr. Ernie Lavorini will gladly tattoo a butterfly or a flower on caps being fitted (there...