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...most fertile ground is the Internet, but viral advertising has barely made a dent in it, Bogusky says. Last month his firm launched another innovative online spot for Burger King: "Angus Interventions" by Dr. Angus of the Angus diet, mascot for the chain's Angus Steak Burgers and a clear spoof on the late diet guru Dr. Robert Atkins. In an effort to convince people that burgers are still hip in a calorie- and carbohydrate-obsessed age, the site, angusdiet.com lets visitors send personalized advice from Dr. Angus, seated at his desk, telling others to loosen up, make lifestyle changes...

Author: /time Magazine | Title: Business: Marketing: What's Next After That Odd Chicken? | 10/11/2004 | See Source »

...Jong Nam, Kim Jong Il's son by another union, but he's believed to have been in the doghouse since 2001 when he was caught trying to visit Disneyland by entering Japan on a forged Dominican Republic passport. The question now is whether Ko's death might dent her children's succession chances and improve the odds that Kim Jong Nam will reclaim his spot as No. 1 son. In the meantime, it's anyone's guess what impact Ko's death might have on Kim Jong Il. According to a memoir by a former sushi chef...

Author: /time Magazine | Title: Rumors of a Death | 8/30/2004 | See Source »

...publicity has hardly put a dent in the trade, largely because China's factories are getting so good at churning out nearly perfect fakes. (Discounter Daffy's, for example, claims it was duped into buying high-quality fake Gucci bags--and promptly took them off the shelves when Gucci complained.) China's counterfeiters have a system for classifying their reproductions. Bags that are virtually indistinguishable from the originals are class AA. This merchandise is exported almost exclusively to the West. Grade-A or -B fakes sell for less in the bazaars of China--although some make their...

Author: /time Magazine | Title: The Purse-Party Blues | 8/2/2004 | See Source »

...market. But Schumacher's dominance is threatening that. Unlike Woods, whose earlier string of victories clearly contributed to golf's popularity, the fact that the German driver has already won 10 of the 11 F1 races this year is making fans yawn. F1 organizers fear Schumacher's superiority could dent TV viewership and jeopardize the huge amount of money--trade magazine Business F1 estimates it at $943 million--sponsors pay to have their logos plastered on cars and drivers' overalls. In Barcelona in May, for example, Schumacher led the race from beginning to end. Three weeks later...

Author: /time Magazine | Title: Speed Kills (All The Fun) | 7/26/2004 | See Source »

Twenty hard strokes at the 1000-meter mark erased another half-length from the French according to senior six-seat Cameron Winklevoss, and the subsequent increase in the base cadence from 36 to 38 strokes per minute allowed the Crimson to put a further dent into the lead...

Author: By Timothy J. Mcginn, CRIMSON STAFF WRITER | Title: M. Heavyweight Crew Downs U.K., France | 7/2/2004 | See Source »

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