Word: dented
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Dashing, mercurial, impetuous and given to wild bouts of infectious enthusiasm--Microsoft employees were warned to beware of his "reality-distortion field"--Jobs drove Apple's engineers to build not just good but "insanely great" products that would "make a dent in the universe." He lured PepsiCo's designated heir to his Cupertino, Calif., headquarters with what may have been history's craftiest job pitch. "Do you want to spend the rest of your life selling sugared water," he asked John Sculley, "or do you want a chance to change the world...
...felt incredible," said Moore, who has done an excellent job since replacing injured junior Gina Foster in the starting lineup. "It's just really exciting to contribute. It feels pretty good to put a dent in their season...
...Ford plans to offer side air bags on all models. That should put a dent in the 7,000 deaths from side-impact crashes each year...
...Churchill, half American by birth, had rested his hope of ultimate victory in U.S. intervention. He had established a personal relationship with President Roosevelt that he hoped would flower into a war-winning alliance. Roosevelt's reluctance to commit the U.S. beyond an association "short of war" did not dent his optimism. He always hoped events would work his way. The decision by Japan, Hitler's ally, to attack the American Pacific fleet at Pearl Harbor on Dec. 7, 1941, justified his hopes. That evening he confided to himself, "So we had won after...
...written this year off. By 1999 he expects to have new product, a new management structure and better press. Knight envisions a totally global company, one in which communication of the brand flows effortlessly through language and cultural barriers. He knows the past six months have made a sizable dent in that progress. "When we started kind of really emphasizing [globalism]," he says, "I thought, well, Nike could do it in five years. Maybe it'll be 20, but it isn't five...