Word: denting
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Last week, as Perón bade him goodbye at Moron airport, Ambassador Bruce could tell himself that he had fulfilled Harry Truman's 1947 orders to "go down and make friends with those people." He could also say that he had made some dent in Argentine economic thinking...
Louis B. Mayer, party of the first part in many a six-figure contract, had his own option picked up by Loew's, Inc. Presi dent Nicholas M. Schenck, who signed him up to head Loew's-owned Metro-Goldwyn-Mayer for a few more years...
What made the industry jumpy was the sudden growth of the ammoniated tooth cleansers-and the skyrocketing sales of a newcomer in the big dental field. Amm-i-Dent, the first widely distributed tooth powder to include carbamide (urea) and dibasic ammonium phosphate (TIME, Feb. 14), had climbed, so its makers claimed, to fourth place in sales among all U.S. dentifrices, surpassed only by Colgate, Ipana and Pepsodent. Amm-i-Dent, a dentifrice supposed to head off tooth decay, had indisputably set the trade's teeth on edge...
Father & Son. Amm-i-Dent is made by Jersey City's little-known Block Drug Co., founded 42 years ago and still very much bossed by taciturn Pharmacist Alexander Block, now 67. As chairman, Block cracks the whip over a family team-sons Melvin, 41, who is president; Leonard, 37, who handles the money, and daughter Betty's husband Albert Roberts, production boss. Together they boomed Block Drug to a gross of more than $10 million last year on 25 dental products (Poloris dental poultices, Polident denture cleaners...
Sound & Fury. The Blocks rushed their Amm-i-Dent powder on the market in November, spent $400,000 on newspaper ads in 60 days, this year will spend $2,000,000 more on advertising. Because paste dentifrices get 85% of the market, the Blocks will spend $150,000 this year researching ammoniated pastes, expect to gross $3,000,000 on Amm-i-Dent powder but to lose money on it-because of the high promotion and research costs-until 1951. By last week the field was getting crowded. Sterling Drug had brought out an ammoniated version of Dr. Lyon...