Word: dentsu
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...ones that survived offer something no store can. "The sweet-potato vendor conveys the feeling of winter," says Seiko Yamazaki, who researches consumption trends at the Dentsu Institute, part of the Tokyo-based ad agency. "You hear his song and it makes you feel warm. You imagine eating this piping hot potato." (See the best pictures...
...doppelgänger of Steve Carell's 40-year-old virgin with glasses, Mr. James is a character invented by Japanese advertising behemoth Dentsu and McDonald's Japan for its new burger line - the "Nippon All Stars" - campaign. The purpose of the campaign, running Aug. 10 to Nov. 5, is to promote four burgers available only in Japan. On his blog, found on the McDonald's Japan website, Mr. James describes himself as a 43-year-old Japanophile born in Ohio with a penchant for travel, who, when particularly excited, generously treats people he doesn't even know. (That seems...
...visit was anything but small. It featured appearances by two of Japan's chief exports: Boston starter Daisuke ("Dice-K") Matsuzaka and his teammate, reliever Hideki Okajima. Furthermore, MLB is in the middle of a six-year $275 million TV contract with Japan's largest advertising firm, Dentsu. Japan's monolithic broadcaster NHK meanwhile has just has announced plans to continue its heavy coverage of American baseball by airing some 270 MLB contests where Japanese stars are playing. That is more than twice as many NPB games on NHK's schedule. Most of these are live transmissions from...
...event in question was the shinnenkai for Dentsu, the biggest independent advertising agency in Japan - and the world. Shinnenkai are parties that celebrate the New Year, the most important holiday on the Japanese calendar. They can be intimate affairs for family and friends, or, as in the case of Dentsu, they can be massive events involving the personnel, budget and planning required for a minor military campaign. Every significant corporation in Japan throws a shinnenkai for workers, clients and peers, but Dentsu's is beyond compare. Simply accommodating the more than 4,000 guests required that they attend in four...
...soon as they entered the Peacock Room - and maybe posed for a quick photograph with Dentsu CEO Takeo Mataki, who manned his position like a shopping mall Santa - it was straight to the food tables. There was the sushi counter catered by one of the finest restaurants in the capital. There was the grill manned by chefs who wielded steak knives like samurai. And there was the fugu - the poisonous blowfish delicacy that can cost your life if prepared incorrectly, and which can cost you $50 or more when ordered at a restaurant. I braved the fugu sashimi...