Word: denver
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Dates: during 1950-1959
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Around the nation, editors are trying to ride out the recession without major cutbacks by intensive downhold drives that are paring extras to the bone. The Denver Post dropped a Sunday pictorial section, got the cooperation of unions in cutting expenses and overtime, is now putting out the paper with 3,000 fewer man-hours per week than before the recession. In San Antonio the Express Publishing Co., owner of the morning Express and afternoon News, combined the two Saturday papers into one fat morning Express-News. Few newspapers are hiring; few are even replacing newsmen who quit...
...other hand, Denver's subcontracting Stanley Aviation Corp., whose business is down 15%, decided that the problem was not too many executives but too few. It added new executives in production control, cost accounting and sales. "When do you add salesmen?" asks President Robert M. Stanley. "When you have more orders than you can fill, or when you don't have enough?" For similar reasons, cameramaker Bell & Howell this year tripled its ad and sales promotion budget to $600,000 for the second quarter as part of President Charles H. Percy's antirecession campaign, while Reynolds Metals...
...Says Denver & Rio Grande President Gayle B. Aydelott, who has used the recession to streamline everything from office procedures to main-line maintenance: "We found all sorts of revisions we could make to improve our operation. Now these revisions work so well we wouldn't go back to the old way of doing things even if the recession ended tomorrow...
...Denver, which somehow supports 19 strenuously competitive radio stations, it takes a major uproar to attract the listeners' undivided attention. Last week the uproar was being provided by a self-styled boy genius named Don Burden and his newly bought radio station KMYR. Burden, a lively pitchman of 29 who owns two other stations, made his pitch by announcing a $50,000 "Treasure Hunt." The old scheme has seldom been so doughtily exploited. College boys plastered downtown store windows with promotional stickers, annoying merchants so much that KMYR ran a newspaper ad apologizing. The first hints as to where...
Fortnight ago the contest went into a finale that surprised even Burden. At a minute past midnight of Sunday, May u, the value of the prize was to plunge to a piddling $1,000. Suddenly the clues grew tantalizingly specific, zeroed in on a fast-developing Denver suburb in Jefferson County. A weekend mob of some 25,000 people converged on the area, besieged it round the clock. The treasure hunters climbed trees, trampled new lawns, rummaged through garbage cans, shined flashlights into bedrooms, invaded homes to use toilets, even scaled a householder's roof to case his chimney...