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NightRiders, founded three years ago by a trio of college seniors in Boulder, initially aimed at the town's large student population but has since found more of its clientele among an older crowd. With a VIP service that includes discounts on drinks, the company, which expanded into Denver in September and plans to move into at least five other cities this year, is endorsed by the Colorado State Patrol and sponsored by the likes of local beer Goliath Coors, which agreed to pay the first $20 of every ride on New Year's. But NightRiders' most effective marketing tool...
...HOLIK Denver...
After graduation, Murray briefly studied pre-med at Regis College in Denver before running out of money, drifting back to Chicago and landing at the improvisational comedy troupe Second City, where his gifts for performance and his nascent moral code merged into the beginnings of the person he is today. "He had a very special talent," recalls Josephine Forsberg, Murray's first improv teacher. "He could project the good part of himself, the part that is optimistic and charming, onto an audience. His darker side he'd show in private, but never onstage. But what I really loved about Billy...
...trickiest part? No decision or deal can be approved without a 75% majority of the owners. "Nine guys can prevent you from taking a bathroom break," says Denver's Bowlen. For the NFL's front office, the 75% rule practically demands that any new idea or proposal be absolutely compelling, since it must be embraced by a group of powerful individuals who don't necessarily share the same agenda. "It's not that we all like each other and want to have dinner with each other all the time," says Bowlen. "It does force a clarity of thinking," says Harold...
...ability to deliver. It's not that he lacks confidence: he plays poker with bravado, he's got plenty of aggression in his basketball and golf games, and he's proud of his two young daughters' soccer skills. But although he began acting as a 10-year-old in Denver, he says he still cringes whenever he sees himself onscreen. In fact, he has yet to watch some of his films. "My father is a psychologist, and he says that's healthy-- you should have some self-doubt," says Cheadle. "If you ever think that you're all there, then...