Word: departmental
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Dates: during 1930-1939
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To obtain this result, it is essential that these courses be well organized and made as attractive as possible. Improvements along this line might be gained in the future by employing men who could spend more time on their teaching work. Also, students who did not intend to go on...
185 Changes. GM began customer research during the teapot tempest over freewheeling. Every executive in the industry had positive ideas on the subject; Buck Weaver, then on Alfred P. Sloan's personal public relations staff, wondered what the public thought. On his own he sent a questionnaire to a...
Weaver's own answer to such criticism is that his type of customer research must not be regarded merely as a functional activity, but as an operating philosophy which pervades every GM activity. He likes to regard himself as a symbol of a growing trend in Big Business to...
In Cross Plains, Texas, Dr. J. Henry McGowen, a dentist, posted a dollar bill, attached by paper clips to a prepaid post card, to the circulation department of Chicago's Radio News for six months' subscription. Few days later the post card was delivered, the money still attached...
In addition to the latest March of Time, recently reviewed and recommended by this department, the University's current bill offers two excellent comedies. Robert Montgomery and Franchot Tone, as two of the loves in "Three Loves has nancy," account for the success of this film and give smooth portrayals...