Word: departmentalized
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Then we called his marketing department to find out exactly how it approached product placement. Though it will supply free juice to lots of TV shows, movies and red-carpet events, the company is willing to pay to be in situations only if they highlight its core brand messages of...
The white boxes parked in California's almond orchards this time of year are easy to spot. Stacked in sets of four or six, they squat between dead-straight rows of trees awash in blossoms. (A walk through an almond orchard in early March is not unlike a stroll past...
“You know the first thing that happens when you turn on a Sega Genesis?” asked Shota Nakama, the guitarist at the Berklee Performance Center’s most recent sold-out concert. And in unison the entire audience, from the two five-year-old...
Perched atop Dr. Manhattan’s Martian crystalline palace, “Watchmen” hero Laurie Jupiter gazes deeply into his white eyes. She pleads desperately for him to prevent the Earth’s impending nuclear destruction but Manhattan continues to stoically admire the surrounding landscape. His...
Turkey's rising star in Obama's Washington could also help keep the country's democratization process on track. Elected twice on a platform of change, Prime Minister Recep Tayyip Erdogan's government has been faltering on democratic reforms in recent months. Having been frustrated in its efforts to expedite...