Word: dependability
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Dates: during 1950-1959
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...step now being taken may have serious consequences," he told Congress bluntly. "I have, however, come to the considered and sober conclusion that despite the risks involved this action is required to support the principles of justice and international law upon which peace and a stable international order depend...
Throughout our history one of the great strengths of the United States in the world has been that it could depend upon the support that lies in the decent opinion of mankind. Today we are plainly in danger of losing esteem...
Most supermarket chains have merchandising committees to figure out ways to present and sell the best of the 150 new products flooding into the market each week. Once, grocers could depend on personal service to push a product; today, with the rise of the self-service market, the business has about 1,500,000 fewer clerks than it would otherwise need. What sells is what appeals to the shopper's impulse: the color, the size, the shape, even the shelf position of the package. Years ago, only comparatively few companies worried about their labels...
...scramble for top space leads to all sorts of methods to gain preferential treatment. Some companies resort to toasters, TV sets and other gifts (though rarely straight cash) to get the edge over competing brands. But most companies depend on their traveling sales representatives to wangle more space for their products. It is considered perfectly legitimate to help store managers "arrange" their shelves, even though the "arrangement" often winds up with a competitor's product buried out of sight and reach. Such sharp practices are gradually dying out because companies can work a much better deal with top management...
...countries that depend heavily on one commodity for income, the report has some concrete suggestions to ease the blow when commodity prices fall. It suggests 1) a system of international credits to keep up the purchasing power of a hard-hit nation until prices recover, and 2) a "ceiling" and "floor" 10% above and below the average price of a commodity in a previous year, to mitigate wild fluctuations of commodity prices...