Word: dependability
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What shape the highway takes will depend to some extent on who ends up building it. The cable companies tend to think in terms of entertaining mass audiences. Their emphasis is on expanded channels, video on demand and video- shopping networks. They admit the possibility of more special-interest programming - such as MTV, the Discovery Channel and Black Entertainment Television - but only if they can be convinced that the demographics are sufficiently attractive...
...highway develops and what sort of traffic it bears will depend to a large extent on consumers. As the system unfolds, the companies supplying hardware and programming will be watching to see which services early users favor. If they watch a lot of news, documentaries and special- interest programming, those offerings will expand. If video on demand is a huge money-maker, that is what will grow. If video bulletin boards - or teleconferencing, or interactive Yellow Pages, or electronic town meetings - are hot, those services too will thrive and spread...
Some observes have said the success of that campaign will depend in part on whether the Business School's many wealthy alumni--like Alpert--are willing and encouraged to make significant contributions to other areas of the university...
...student minority organization leaders expressed their desire to institutionalize ethnic studies as a curricular program rather than being forced to depend on the availability of visiting scholars to teach selected courses, Cheng said...
...depend on the Reagan coalition, we lose. We must redefine ourselves. There is no choice...