Word: dependability
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...need to monitor coral so closely? Coral reefs constitute a complex and vast global ecosystem, home to millions of species of plants and fish that people depend on for food and tourist revenue; in some areas, healthy reefs help protect the shore from potentially destructive waves. But arguments about the preservation of biodiversity make eyes glaze over, so Hodgson, who's trying to get coral on the World Conservation Union's red and endangered species lists, likes to point out that several anticancer drugs are derived from reef species. "Maybe one day a coral will save your life," Hodgson tells...
...much of a bounce Huckabee gets from his second-place showing may depend on whether Brownback stays in the race. Combined, they polled 33% to Romney's 31.5%, suggesting that a single social-conservative candidate could be the one to beat when the Iowa caucuses take place in January...
...Union Bank and others. Banks have shied away from serving the unbanked population directly because this slice of the market clashes with their business model. Banks get much of their profit from the interest they earn by lending out the money held in long-term deposits, but check cashers depend on a high volume of small transactions to generate revenue through fees. "The changes are not that simple," C.K. Prahalad, a University of Michigan economist and expert on marketing to the poor, says of the different ways banks need to operate to serve these customers...
...into boat propellers. Heavy dredging in shipping channels could also have made it harder for the animals to locate each other and hunt for increasingly scarce fish. "Dredging is a very serious problem," Wang says. "It destroys spawning grounds of fish. There are also too many boats. The baiji depend on their sonar ability to survive...
...monthly usage fees. Some corporate outposts have figured out how to engage users and get valuable feedback. One of Second Life's big selling points, says Cory Ondreijka, Linden's chief technology officer, is "this porousness with information flowing in both directions." The site's financial success will depend in part on Linden's improving its search engine as well as the ability to have more than 70 avatars in one place at a time. Companies are keeping their fingers crossed. It could open up a whole new world...