Word: dependables
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Dates: during 1940-1949
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...evidence for this attitude came mostly from U.S. Congressmen, whose political lives depend on their appraisal of the sentiment back home. Since the end of the session, Congressmen had been touring Europe in droves. They went to have a look for themselves and to determine exactly what was required of the U.S. They did not go as busybodies, as they frequently had during the war, or as fat-cat junketeers. They were serious men who wanted to do the right thing...
...figured by equating the percentage of people who confess to having heard him (Gallup calls it "public familiarity") against the response he gets ("audience enthusiasm"). Unlike Hooper, who uses the telephone, Gallup will rely on house-to-house canvassing. He will make a distinction between programs that depend on a personality and straight musical or dramatic shows. Further, he will make tests to help sponsors find out what type of show will best suit the "personality" of the product (e.g., a children's program would normally be considered a bad medium for advertising cigarets...
When this has been said, little remains to the Kopp system except hard work-lots of it. But for all his theory, any coach-and Kopp is no exception-must still depend on his material and its performance in play. So for the 1947 line is largely untested, but Kopp nevertheless holds out great hopes for it. "If we show good line work in the B.U. game, we will probably be able to hold our own later. We do, in fact, hold high hopes for this squad. They have come along very well, and have cooperated splendidly...
Distillation Products, Inc. is not worried at present about the future of the fishermen who depend on liver sales. Still, the company points out, the synthetic vitamin will probably benefit millions of people who cannot afford the natural product...
...contact with the world when a convict road gang bulldozes its way into the neighborhood. The daughter (Ida Lupino), a loveless, stammering slavey, runs off and hides in the woods with a fugitive convict (Dane Clark). Her malingering mother (Fay Bainter) and her embittered father (Henry Hull), forced to depend on each other, strike off the shackles of their years of hatred. The main story centers, of course, on the transfigured Miss Lupino, her violent sweetheart and their hopeless romance...