Word: depending
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Dates: during 1970-1979
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White Money. The two most frequently cited causes for the decline of the black press are economics and the brain drain. "The black press today must mostly depend on white advertising," says Psychologist Nathan Hare, former publisher of the militant intellectual magazine Black Scholar. "But it is very difficult to make money and be a voice for black revolution." A National Urban League study of the black press reports that "in 1974 black media received less than 1% of the $13.6 billion in advertising agency billings." With the recent recession hitting their thinly capitalized black advertisers especially hard, even...
...long such a slowdown might last seems to depend on what happens to prices. Says Sidney Jones, the Treasury Department's top economist: "The heart of consumer spending is confidence that inflation is under control, and the key to keeping people buying is to keep prices at a reasonable level." Right now, after slowing to a mild 2.9% early in the year, inflation is once again moving up slightly: in April the rate climbed to 4.9%, due largely to higher costs for food and fuel. As a result, several polls, including one by the Conference Board, a business-sponsored...
Like her American counterpart, Rippon was brought in to help raise the ratings of her network's prime-time news. The government-chartered BBC does not accept advertising, but does depend on ratings to justify the ever-rising license fees (currently $32.75 a year for a color set) that pay most of BBC'S bills. The network claims that 1.5 million more Britons watch its evening news than view that of its rival, the commercial Independent Television Authority. But audience measurement is an unrefined science in Britain, and the ITV'S news had long been considered...
...Estella, a blond-haired woman of middle height who wears blue overalls to work, work meant "filing, filing, filing." Estella does not mind the computers and she seems to appreciate her bosses, because they are understanding about the pressure of monthly deadlines. Estella says that she doesn't really depend on work to the extent "that I fear that if anything went wrong I wouldn't be able to find anything. But I really do like working," she pauses, "at the machines." She will not sign up with District...
...scandal has touched off both criticism of and strong cadet support for the code. According to Plebe John Cook. the strictly enforced code "means you can trust each other completely." Adds Senior Cadet Hank Keirsey: "It's just something you accept absolutely. People's lives depend on our integrity." But another cadet complains that the "code doesn't really develop integrity because it is based on fear...