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...shade in Japan but represents death in Burma; and on Formosa, despite the political connotations, red is considered a lucky color, and advertisements abound in crimson. Africans, along with admiration for anything "new from America," have extremely literal reactions. Gillette is a heavy seller because it uses wrappers that depict a razor blade slicing a crocodile in half to emphasize sharpness. But literal-mindedness can be a problem. After her first glimpse of television, one native woman asked: "When all the good men have killed all the bad men, why do they rush off to clean their teeth...

Author: /time Magazine | Title: Advertising: That Local Touch | 9/20/1963 | See Source »

...Olivar finished talking, the interview with Yovicsin began in another office; his voice sounded confident over the loud-speaker phone extension. But the words from Cambridge seemed to depict a man who wanted to win, thought that he probably would, but who would then hesitate and somewhat nervously remember that he was coaching a team in the Ivy League...

Author: NO WRITER ATTRIBUTED | Title: Quiet Pessimism Pervades New Haven Athletic Dept. | 11/21/1962 | See Source »

...previously sold mainly to women, broadened their appeal when tattooed he-men began to puff them in the pages of the nation's magazines. (This kept the women loyal, attracted the men. and sent Marlboro sales soaring 120% in a single year.) And the TV puppets that depict a girl chasing a boy who has just dabbed Brylcreem on his hair (two girls if he uses two dabs) helped to lift that hair tonic from fourth to first place in the market in less than three years...

Author: /time Magazine | Title: Advertising: The Mammoth Mirror | 10/12/1962 | See Source »

...open car and cruising slowly up the avenue under a welter of paper, ribbon and idolization. And not the raucous cry of Texas Guinan's "Hello Sucker!" or the gallused might of Clarence Darrow at the Scopes trial, or the wild, flappering chorus lines of Broadway would ever depict the tumultuous '20s half so well as the one memorable moment when bareheaded Charles Lindbergh, an unbelievably young man who challenged the skies without a huge backing apparatus of machines and men. returned to his own land to be led to the people in triumph by top-hatted Grover...

Author: /time Magazine | Title: Cities: Hello & Goodbye | 4/27/1962 | See Source »

Needless to say, the Times reviewer might have reacted differently if Feiffer had chosen to depict, instead of the popular misbeliefs that went into the acceptance of the Cuban Invasion, a rather small, bow-tied official who helped plan it. Schlesinger, incidentally, added insult to irony by concluding with a perceptive quote from Feiffer: "if suppression cannot disarm criticism, amiable acceptance can." Too bad prose doesn't blush...

Author: By Fred Gardner, | Title: Jules Feiffer | 2/23/1962 | See Source »

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