Word: depots
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...services that help you upload photos and link to them from your tweets, and programs that map other Twitizens who are near you geographically. Ironically, the tools you're offered if you visit Twitter.com have changed very little in the past two years. But there's an entire Home Depot of Twitter tools available everywhere else...
...wasn't the first foreign attack to foil the statue's visitors. For 30 years, Lady Liberty's 29-foot torch was accessible via service ladder. But early on the morning of July 30, 1916, as World War I raged in Europe, German agents attacked a waterfront munitions depot in nearby Jersey City, N.J., triggering a massive explosion that caused the equivalent of more than $2 million in damage to the statue. The torch never re-opened...
...Feel me." For a subtler approach, the authors single out the Apple Store as a model. Apple openly invites its customers to fidget with its gadgets, and once you start playing with the iPhone, it's awfully hard to leave the place without one. Shu says that at Office Depot, she has seen pencil packages with holes in the plastic. These holes encourage consumers to poke around. (See the best business deals...
...Just ask DHL. Bosses at the courier company's local depot halted deliveries in the area in 2005, for fear of drivers being set upon by local youths. (The firm has since resumed normal service.) On Stephenson Street, around the corner from the depot, houses thrown up in the time of Dickens have long since made way for barbed wire-laced industrial units, the grinding of saws behind closed doors drowning out the faint crackle of the power lines overhead. Inside a tiny corrugated iron shell, the air thick with the smell of fried eggs and sausage, Ahmet Yucetan...
What are some implications of all this for retailers? I believe we have reached the apogee of the big box. Growing the store any bigger does not translate into the customer spending any more time or money. It is actually starting to be counterproductive. Walking into Home Depot and seeing 28 coffeemakers, ranging in price from $16.99 to $116.99, is an overwhelming sense of choice. So that the merchant is going to have to edit...