Word: depots
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Mall rats beware: the Web isn't ready for you yet. Stores like Sears, Macy's and Home Depot use their sites as little more than corporate advertising. On the other hand, the well-known Spiegel catalog www.spiegel.com has converted to the Web pretty well; its paper and electronic versions actually interact. Of the Web-only stores, NetMarket www.netmarket.com is probably the best of a bad bunch; few sites recognize the importance of a large inventory, extensive product descriptions and fun. At least there's no Muzak...
Hermila Sanchez wanted a house that she could find in the dark. Muted pastels were the predominant colors in her hometown of South Gate, 10 miles south of Los Angeles, where the dusty heat further blanches the stucco residences to uniformity. But Home Depot's Navajo White and Swiss Coffee were not for Sanchez. And so, for her very first home, the accountant chose blue. Not a dainty cornflower or staid navy but the kind of blue that makes your eyes sting on a bright...
...salvo in what promises to be a hardball campaign to force the Atlanta-based chain to stop selling products made from old-growth wood. The environmentalists threaten to follow up with newspaper ads, frequent pickets and civil disobedience at selected stores around the U.S.--unless the company agrees. "Home Depot is the biggest old-growth retailer in the world," says Randall Hayes, president of the Rainforest Action Network (RAN), a leader of the campaign. "Stopping them from selling old growth is the most important thing we can do to save these ancient cathedral forests and these 2,000-year...
Persuading Home Depot would provide critical mass for a campaign that has been building momentum for more than a year. A score of major U.S. companies have agreed to limit or halt their use of old-growth products under pressure from the San Francisco-based RAN, the Washington-based American Lands Alliance and other environmental groups. Mitsubishi Motors and Mitsubishi Electric agreed last February to use only tree-free products by 2002. Kimberly-Clark scaled back its use of rain forest-wood fiber after the organization published ads depicting ancient forests over the headline OLDEST LIVING THINGS ON EARTH...
...Home Depot is the biggest target yet for RAN, which has a staff of 25 and a budget of $2 million. But Suzanne Apple, Home Depot's community-affairs director, says the activists are expecting too much, too fast. "We are committed to the environment," she says. "We have been encouraging our vendors to tell us the source of their lumber. But we have 5,000 suppliers and over 50,000 products. It doesn't happen overnight." Surely not. But if it happens at all, asserts the combative Hayes, it will be because Home Depot and other companies get "smacked...