Word: dergarabedian
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...FantasyMoguls.com. While Warner Bros. was anxious about appearing to capitalize on interest in Ledger's death as The Dark Knight's release date approached, it resumed showcasing Ledger in trailers. "The performance is so good, had they not highlighted it, it would have been a mistake," says Paul Dergarabedian, president of box-office analysis firm Media By Numbers. In the end, Fellman says, "[Ledger] certainly is part of our great success...
...Paul Dergarabedian Industry analyst, Media By Numbers I don't know a single woman between the ages of 25 and 40 who doesn't want to see this movie. If they all come out to see it - it's going to be a date movie as well - this thing is going to be huge. Just look back to Titanic, when packs of teenage girls came out to see it. Here, you could have groups of women and young adults coming to see SATC as the fun girls' night out. I wouldn't underestimate this...
...Money concerns typically haven't been what keeps people glued to their sofas, says Paul Dergarabedian, president of Media by Numbers, a box office analysis firm in Encino, Calif. "This business is product-driven," Dergerabedian says. "People decide whether to go to the movies based on how compelling the films...
...Films that perform well when times are bleak are pretty similar to films that perform well when weather is hot - comic book movies, animated films, sequels, "movies kids drag their parents to," says Dergarabedian. That's good news for summer movies like the Wachowskis' Speed Racer, Jack Black's Kung Fu Panda, and the latest Chronicles of Narnia installment, Prince Caspian, and less auspicious for the Dakota Fanning Southern Gothic sex-abuse movie, Hounddog...
...Solo and Groucho Marx enticed audiences to the box office in bad times, but they didn't have to compete with hundreds of cable channels and home theater systems as unspeakably powerful as the Death Star, did they? "That makes it a little harder to predict," concedes Dergarabedian. "But I still think the recession will have a negligible effect. If anything, you might see people cutting back on concessions." That's what belt-tightening looks like in the America in 2008 - popcorn movies without popcorn...