Word: dergarabedian
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...Viacom heir apparent Shari Redstone, is expanding its upscale Cinema de Lux brand of theaters, which sells 35% more tickets per theater than its sibling brands. At Pacific Theatre Co.'s swinging ArcLight Cinemas in Los Angeles, attendance has swelled 25% over the past two years. Says Paul Dergarabedian, president of Exhibitor Relations Co., a box- office--tracking firm in Encino, Calif.: "It's counterintuitive--if attendance is down, why would you invest more in a theater?--but this template is one that is working...
...Hollywood seems to be pinning its hope on the Star Wars movie to turn this box office slump around, and I think it will,” said Paul Dergarabedian, president of the Los Angeles-based film industry tracker Exhibitor Relations. “Never have we needed a Star Wars movie so badly...
...aren't unmixed: the directors are giving fans what they want, and they're also engaging in subtle, studio-sanctioned advance marketing. (The suits at Warner and Universal vet every entry.) "There's really no downside to having these websites. It can only help the box office," says Paul Dergarabedian, president of Exhibitor Relations, which tracks box-office trends. "You're building the want-to-see factor that you have to have for a good opening weekend...
...almost like a throwback to the old Hollywood system where studios would have their own players, a stable of talent," says trend tracker Paul Dergarabedian, president of Exhibitor Relations Co. "These are stars that are already in the fold. They are already part of a studio product line. So why not bring these stars up from TV to the big screen and hope that the kids who love them on TV will follow them...
...Sandler's demographic is golden: his disciples range from 10 to 30, and he has a surprisingly large female following, which makes up about 40% of his opening-weekend audience. Not bad for a guy who loves poo jokes. "He has a cult following of millions," says Paul Dergarabedian, president of the box-office-tracking firm Exhibitor Relations. "The thing about his audience--they are growing up with him, and they're still in that most-frequent-moviegoer category." Adam Sandler appears to be growing up but not wearing thin. Nothing dumb about that...