Word: desa
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Dates: during 1950-1950
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...Geoffrey Desa 2GB, a Somerset, England, man now at the Business School, has offered his car for sale in the good old American bargain-basement style...
...Desa and his two co-owners have set a price of $100 on their auto, and will reduce the price four dollars every day until it is sold. Desa says he "expects to learn a great deal" from the marketing experiment. Just how much he will make on the car, however, is uncertain. He added on a pessimistic note, "If we get no offers, we will give her away on the fourth of June...