Word: desafio
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...franchise inside another. In Latin America, it's created local HSM brands that don't compete with the American version but riff off its popularity with new movies tailored to the local market. This summer came the release of two Spanish-language feature films - High School Musical: El Desafio - one for the Mexican market, and the other for the Argentinian one. These franchises within franchises, says Diego Lerner, president of Disney Latin America, build "closer links with the communities we're aiming for and respect the local cultural environment." In Mexico, the hero plays soccer, not basketball, while his Argentinean...
...staging spliced together, gave the boys two bottles of water and a loaf of bread, set them adrift. At dawn the four castaways sighted Coffin Island 15 miles away, tried to reach it by paddling with their hands. They were still far away that afternoon when the fishing smack Desafio picked them up, carried them to Ponce...
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