Word: deseret
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Dates: during 1950-1959
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Salt Lake City's Deseret* News (circ. 79,589),published by the Mormon Church, ran a fiery Page One editorial last week denouncing a "flagrant, gratuitous and scurrilous insult to the people who laid the foundation of Utah's greatness...
...What the Deseret News was shouting about were the "scatological gleanings" about Mormonism in the centennial issue of Pen, the student literary magazine at the University of Utah (TIME, March 13). Like the News, the university was founded by the Mormons; unlike the News, it is now nondenominational and state-supported, though 76% of its students are still Mormons. Among other things, Pen had offended the straitlaced News by printing retrospective reviews of two books...
...reply, the undergraduate Daily Utah Chronicle, ran a page of open letters to the Deseret News. Sample: "If some of these [Pen] writers speak unkindly of the church, could it be [because] in their youth they became sickened with an overdose of such dogmatism as the Deseret News prints with monotonous regularity...
...Brother. Though some Mormons may dislike the Deseret News's dogmatism, that is, nevertheless, the reason for its success. The official voice of the church, the News is run by Editor and General Manager Mark Edward Petersen, 49, who is also one of the Twelve Apostles (a high governing body) of the Mormon Church. A lean, intense and handsome man, Petersen started out as a News cub at 20 and is still very much a newsman; his staffers' call him "Mark," instead of "Brother," as is customary with other high church dignitaries. Obedient to the Mormon "Word...
...From the Book of Mormon, meaning honeybee, now the symbol of Mormon industriousness. Deseret was also the Mormon name of Utah...