Word: desi
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...Hollywood four months ago, Desi Arnaz sat down in solemn conference with a battery of pressagents, including a man from the sponsor, Philip Morris. Their problem: how to squeeze the maximum of publicity out of the fact that Desi's wife, Lucille Ball, was going to have two babies -one in real life, the other in their filmed TV show, I Love Lucy (Mon. 9 p.m., CBS). Suddenly inspiration struck one of the experts. Lucille would have to have her real baby by Caesarean section, wouldn't she? Then the date on which the Arnaz baby...
...Only then were 40 million televiewers to be let in on the secret of Lucy's pregnancy. Plans were laid to tie in the show with the Columbia record of There's a Brand New Baby at Our House and I Love Lucy, both sung by Desi and played by his orchestra. All the pressagents promised to bombard newspapers, magazines and wire services with feature stories. CBS was given a special assignment: "The matter of filming the pregnancy story was so delicate that three clergymen were present to see that everything was in good taste and would offend...
...Arnaz baby. Of course, if the Arnaz baby does happen to be a boy, then all writers and editors can assume that the producers of I Love Lucy are clairvoyant and possessed of sheer genius. If it happens to be a girl, the story (and the truth) is that Desi was so set on having a boy . . . that he went ahead and filmed the Ricardo baby as if it were, regardless...
...Arnaz baby. We will phone the news to him, since he will be expecting the phone call. When he is alerted, he is to be told nothing of the gimmick but, when he receives the phone call, and not before, he will be given the story of Desi's thinking concerning the Ricardo baby. Of course, the news of the Arnaz baby will be given out simultaneously to Louella, Hedda, Johnson, Graham, all the wire services and all the local dailies. But the story of the gimmick as released to the other outlets will be a follow...
...films the Lucille Ball-Desi Arnaz TV show, / Love Lucy...