Word: design
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Dates: during 1930-1939
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While helpless Mr. Turrou was on the griddle, the prosecution introduced two documents signed by Mechanic Voss. They attested that he had dealt with Captain-Lieutenant Erich Pfeiffer of the German naval intelligence service, supplying him with data including a fuel tank design. Voss found the plans in a Seversky garbage...
...that in his studies for a screaming woman (see cut) Picasso had drawn each feature from the most expressive angle (eyes from the front, nose from the side, nostrils from below) for intensity. The Observer's Jan Gordon observed that the big composition employed Abstraction in its jagged design, Expressionism in its mangled figures, Surrealism in its eerie details...
...quite distinct from it. "The surrealists paint fantasy realistically," he said last week, "but I try to paint real things fantastically-with imagination." After many experiments in technique and studies in arts as diverse as daguerreotype and Early American furniture, he has begun to get a simple finality of design and great subtlety of "surface...
...questionnaires, made an average of a speech a week, carried on an enormous correspondence and built up a formidable battery of charts and files. From it all he and his staff of 37 have winnowed exactly 185 public reactions which have found their way into the design of GM cars. Researcher Weaver carefully points out that he was not completely responsible for any of these changes; most of them were already contemplated by GM engineers. But the fact that the public wanted them was often the deciding factor in their adoption...
...check on the appeal of his booklets, Weaver likes to toss one in the gutter outside the General Motors Building in Detroit. Then he peers from a doorway, counting the passers until someone picks it up. If 100 pass without stopping, the design is a failure; if only 34 go by, it is a sure success...