Word: design
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Dates: during 1930-1939
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...artistic. But under this age, the hugely scrawled and brightly colored pictures done by little boys & girls showed a splashing freedom of imagery and sometimes a direct seizure of character. They also showed frequent resemblance to the art of those moderns who distort for the sake of design...
...week of February 1923, a handful of young men, none more than three years out of college, were frantically putting together the first issue of the first newsmagazine. A few days earlier someone had remembered that a magazine must have a cover, and an artist had been commissioned to design one. He submitted only a rough sketch. On both sides of a portrait there was to be an elaborate arrangement of sundials, hourglasses, other time-symbols. To suggest the general idea, the artist had sketched in some "spinach." Uncertain about the symbols, the editors decided to use the spinach...
Manhattan's Fine Arts building on 57th Street has been hallowed for years by the conservative exhibits of the National Academy of Design. Last week it was baptized in extremism by the first pontifical show ever held of U. S. abstract art. The showrooms were filled with 150 constructions, ranging from an arrangement of amoeba shapes, wires and an electric headlight, to round and oval salad bowls stuck on a chaste grey background. They were the work of some 50 members of the American Abstract Artists, a two-year-old and growing group which takes itself very seriously...
...tolerably fresh efforts were, nevertheless, visible. One was an Indian Concretion (see cut) by tall, silent, Socialite George L. K. Morris, whose inspiration for this pattern of rose, purple, black, green and orange forms came from objects in the Museum of the American Indian. Thoughtful critics believe that simple designs of this character hold the most promise for abstract art in the U. S. To the artist an abstraction may be either child's play with pretty shapes or a highly organized intellectual design. To the spectator it is decoration-at best, pure and simple; at worst, impure...
...Factors of safety are incorporated in the design of all other parts of the car," Roper declared. They are as much needed in the head-lighting on which life and limb are staked...