Word: design
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Dates: during 1980-1989
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...department stores, developing private-label garments has its risks. If poorly executed, they can fail just as severely as the most misguided high- fashion trend. But by gaining control over design and manufacturing, department-store merchants think they can stay in closer touch with the tastes of their customers. Case in point: when working women turned up their noses last year at the miniskirts offered by designers, many retailers rushed to offer house brands with hemlines more suited to the office environment. As such thread-to-thread competition intensifies, consumers are likely to be the real winners -- even if their...
...retooling for new models. Says a top Ford executive: "They're on the way back. They're just not there yet." But GM's product-minded president is determined to win back customers with better-made and better-looking vehicles. Moreover, he hopes to get the cars from design tables to assembly lines in less than three years instead of the current five. Helping to speed the process and reduce costs is GM's decade-long, $50 billion investment in building automated plants and modernizing older ones...
...taking design lessons from its glory days. The latest versions of Cadillac's Fleetwood and De Ville sedans mark the return of the fins that were the brand's trademark until 1965. "They are voluptuous and sexy," says Christopher Cedergren, an analyst for J.D. Power & Associates. Seductive too: in October GM sold to retail customers 11,443 of the 1989-model Fleetwoods (base price: $30,300) and De Villes ($25,435), 54% more than it sold in the same month in 1987. To lure younger buyers, GM has its Geo line of small cars. Priced from...
...ruled out because that would worsen the city's already serious water pollution. Without the cleansing flow of tides into and out of the lagoon, the buildup of sewage and agricultural runoff would become intolerable. In 1982 the Italian government turned to a group of more than two dozen design, engineering and construction companies, mostly Italian, known as the New Venice Consortium. After five years of study, the consortium's engineers came up with a novel design for a flexible seawall that could be raised or lowered at will...
Mariano, who worked the polls at the School of Design's Gund Hall in 1984, estimated that students turned out yesterday at the same levels as in the last presidential election. "There's been an incredible amount of student participation and enthusaism today," she said...