Word: design
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Dates: during 1980-1989
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Elements of the design are as old as powered flight itself. The original Wright brothers' 1903 Flyer was of the canard type, with a pair of horizontal stabilizers mounted in front of the pilot. Though the shape had certain advantages in slow-speed flight -- it was highly resistant to stalls -- it proved too unstable at high speeds, and was eventually abandoned in favor of aircraft with stabilizers fixed to their tails. Now, with computers available to design planes and with fly-by-wire controls to help steer them, Beech and ) Piaggio have revived the original concept...
Piaggio's Avanti, while sharing such features as rear-facing engines and nose-mounted wings, has a somewhat less radical design. It is equipped with a standard tail and is built mostly of aluminum. But Piaggio claims it will fly faster and more efficiently than its U.S. competitor. Prices will be roughly comparable...
...much of that demand will benefit the Starship and the Avanti is uncertain. The manufacturers still have to demonstrate that their performance claims are valid. Moreover, some executives may not like the idea of entrusting their lives to such novel and unusual designs. Ogrodzinski, for one, thinks they will. "Looks and status have always been a selling point in corporate aircraft," he says. "There is a certain prestige in owning the latest design...
Whether she will succeed with HG is not yet clear. Critics who are concerned that she is moving the magazine away from design and into fashion now refer to it as House & Garment. Wintour has little affection for the traditional, glossy spreads of uninhabited interiors so dear to many subscribers. Her first week on the job, she summarily rejected some $2 million worth of inventoried photos and articles. "She destroyed House & Garden in 2 1/2 days," bristles a former editor who was fired shortly after Wintour arrived. Wintour explains that rather than showing "empty rooms," she prefers to bring...
...operate like a fully integrated global company. It has turned its technical facilities in five countries into what Petersen calls "centers of excellence." Each center is assigned projects that will benefit the company as a whole. Some of the facilities may work on a particular engine, while others may design and engineer common platforms -- the suspension and other undercarriage components -- for an entire family of autos. Ford of Europe, which has its headquarters in Brentwood, England, has been delegated to develop platforms for all three of Ford's compacts: the Tempo, the Topaz and the European Sierra model...