Word: design
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Dates: during 1980-1989
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Because his early interior plans are plotted out in extraordinary detail, Predock wins over big institutional clients despite his New Age enthusiasms. When he presented his design for a $24 million California State Polytechnic University Pomona project to the competition jury, for instance, he included floor-by-floor maps of the buildings' interior ambience -- a singular synthesis of engineering and intuition. On a low-rise roof at Pomona, he wants to plant grass and graze sheep. "They think I'm kidding," says Predock. He is smiling, but he isn't kidding...
...signature style is born of a faith in the uniqueness of each project. Predock believes that if he contemplates the client's requirements and experiences the site intensely enough, the right building will emerge. "This is an adventure," he explained to a couple who asked him to design a house. "It's a poetic encounter...
...that flourished a few years ago (Gremlins, Ghostbusters) is now box-office poison (Innerspace, Made in Heaven). Moviegoers want their nightmares straight these days, with guns and badges attached. A pity, because there is life left in the comedy of the supernatural. The form can liberate narrative wit and design ingenuity; it encourages filmmakers to plunder all the medium's resources, to create something that can exist only in the movies. Check out, for instance, Beetlejuice's vision of the afterlife -- it's hell as a strangled bureaucracy. In the waiting room, where the exit signs read NO EXIT...
...being reduced so that Sears can respond more quickly to changes in fashions and consumer tastes. Managers responsible for buying different kinds of products will be given more freedom to make swift decisions. Says Michael Bozic, who heads Sears' merchandise group: "We've empowered all of our managers to design the kind of organization they need to compete in their own industries." Sears says the headquarters staff will be streamlined through attrition and early retirement rather than layoffs...
Score, the new kids on the diamond, are the best this year. Their front design is plain, though the background color is either flourescent blue, green, purple, yellow, or red. Every card has a sharp action photo on the front and a color head photo on the back. The effect is amazing...