Word: design
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Dates: during 1990-1999
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...Jobs 2.0 is one decade older and two companies (NeXT and Pixar) wiser, and these days he is his own designated grownup. By the time Jobs returned to Apple, a succession of vision-free ceos had left the company coasting on the fumes of its past innovation, with a convoluted welter of products and no idea who its customers were. "The roots of Apple were to build computers for people, not for corporations," Jobs says. "The world doesn't need another Dell or Compaq." He swiftly slashed back to four product lines--a laptop and desktop for consumers...
...managerial flow chart is simple: Jonathan Ive runs the design group. Avi Tevanian runs software. Jon Rubinstein runs engineering. Tim Cook runs manufacturing. And senior vice president of worldwide sales Mitch Mandich--perhaps the company's true secret weapon--pulls it all together. Result? Apple, according to Charles Wolf, a senior analyst at Warburg, Dillon Read, has become a model of manufacturing efficiency, reducing inventory from $2 billion in early '96 to $17 million today...
...average citizen and the mysterious world of the computer. "His DNA was built into this company," says Heidi Roizen, a partner at the Softbank venture-capital firm who has known Jobs since the beginning. "And when he came back, everything fell into place--a return to excellence in design, to listening to the consumer, to developing cool products...
...this his closest partner is Jonathan Ive, whose much lauded industrial-design team defined the new Apple by creating the smash-hit candy-colored iMac. "We work together as designers work together," says Ive. "We move from talking about overall goals and visions for a product to talking about how pieces of plastic are manufactured, how labels are designed...
...Mainstage currently hosts the biggest and best of undergraduate productions and, if the space were turned over to undergraduates full time, would be an important resource beyond the additional performance dates. The lighting, sound and set design in the Loeb are Harvard's most sophisticated and professional, giving more students experience in drama work and bringing Harvard's theater program closer to par with schools that have degree-awarding drama departments...