Word: designate
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Dates: during 1930-1939
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...aspects of Western life as Hollywood, pension plans and college football, but goes in big for new kinds of auto trailers, mountain cabins, patios. It never touches on controversial matters like politics or labor trouble. It plugs the "how-to-do-it" angle, with simple diagrams showing how to design anything from a homespun lampshade to a barbecue oven. Its unvarying, chirpy cheerfulness grates on Eastern nerves, but is fully justified by results to date. Profits for 1938 will be approximately $25,000 as compared with a loss of $71,822 during Lane's first year...
Katz put a technical staff to work design ing new models and came out in 1935 with a curved wrist watch (''Curvex"), in which the movement was curved to fit the case...
acquired Perky's business. There followed a long legal skirmish in the U. S. and in England: National Biscuit sued Kellogg, valuing the Shredded Wheat trade name at $5,000,000 and claiming sole right to both the name and the design...
...emerald greensward against a lush mysterious background. La Surprise, even more than Dans la Clalrière, suggested a Titianesque tableau in the golden lighting on the figures, a tracing of Rubens in the figures themselves. Though the smooth crispness of painting, the linked, rounding volumes of the design were the work of a major talent, serious visitors came away with a moderate suspicion that this $18,000 show piece would look its best over some very, very beautiful...
Lincoln. All are custom-built except the V12 Lincoln-Zephyrs, which are fundamentally unchanged in design, still look modern after three years. Price...