Word: designate
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Dates: during 1940-1949
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...clarioned: "EVERY PERSON HAS A RECTUM . . . Any Doctor Can Examine It." An article on digital examination to detect cancer of the breast was briskly headed "Stop, Look and Feel," and decked with 17 drawings in color. The editors and artists even hit on a way to make a cover design for castration (a palliative for cancer of the prostate). They used a three-color cartoon of a topi-topped explorer cutting off an orchid, laboriously explained that orchis is Greek for testicle...
...industry, which is skittery and as subject to sudden sinking spells as any industry that lives to satisfy woman's whim. Its 11,000 employers are mostly small businessmen who must move rapidly and warily in a trade that is bitterly competitive, determinedly rapacious. A man with a design idea and a batch of orders can have a Cadillac and an establishment on Riverside Drive in six months. Then, like a gust of wind in a wheat field, women's minds change and a hundred employers find themselves back at the cutting table...
...makes little difference where one studies the record, whether of surrealism, dadaism, abstractionism, cubism, expressionism or futurism. The evidence of evil design is everywhere...The question is...who has brought down this curse upon us; who has let into our homeland this horde of germ-carrying art vermin...
...pater" left his drawing board for the ministry, now has 15 bustling years in Midwestern parishes behind him. In the last eight years he has swelled his Madison, Wis. congregation from 600 to 1,500, housed the overflow in a streamlined Quonset-type chapel which he helped to design. When Kent trustees began looking for a "live-wire with a soul" to head Kent last spring, they lit on John Patterson as their man, persuaded him to exchange his varied duties as parish rector for the narrower duties of head of a tight academic community; give up fishing...
...Coca-Cola restricts itself to the sale of syrup, leaving the more profitable bottling operation to local businessmen), employs Italian printers for advertising and uses Italian trucks for distribution. Isotta Fraschini has just produced a truck which the company thinks is better-looking than the American design, and which it plans to export to company branches in other countries...