Word: designate
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Dates: during 1940-1949
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...William Reid Dick, "King's Sculptor in Ordinary for Scotland," who thinks Roosevelt should stand, had spent the past six months modeling him that way. His design for the statue in London's Grosvenor Square had already been approved by the Royal Fine Arts Commission. But now the squawks from the thousands who had chipped in five shillings apiece (total: ?40,000) for the statue were being heard. Sir William's Roosevelt is shown in his flowing cape and a double-breasted suit, with the trouser cuffs flopping over his shoes and the top coat button characteristically...
...like Wheaties') are good for a laugh, some (like Packard's) are good for a sigh, and some (like Listerine's) for a shiver of apprehension, but very few are good just to look at. Among those few are the ads dreamed up by youthful designer Paul Rand. Rand packed 102 of his best jobs (plus a few stilted pages of art philosophizing) into Thoughts on Design, published last week (Wittenborn...
...unlike many frustrated ad artists who like to paint "the real thing" on Sundays, Rand believes he can put his art into ads. Generally, a Rand ad looks disarmingly simple when done, but obviously took a lot of thinking. "Briefly," he explains in his book, "the designer experiences, perceives, analyzes, organizes, symbolizes, synthesizes." Rand is against "using Picasso to sell underwear," believes that "to design a liquor ad you should know what it is to feel convivial." The hardest part of his work is to find the symbol which will differentiate one brand of liquor, cosmetics, or fabrics from...
...Observatory has grown to one of the largest research institutions in the world," says Charles A. Federer, Jr., Editor of the Observatory's monthly magazine, Sky and Telescope. The old refractor and meridan circle apparatus have been replaced long ago by more than 30 separate instruments, varied in design and highly specialized in function...
...answer has been made to the critics of the forced credit policy, or for that matter to the shortcomings admitted by the very administrators of the design; indeed, the Faculty has not even been offered the chance to reconsider the vote by which it established the procedure...