Word: designate
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Dates: during 1950-1959
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...detachment can usually expect not to outlive its own boisterous exclamations. Nevertheless, most of the things here are not high Dada. The studies of El Lissitzky, Max Ernst, Moholy Nagy, Malewich and Hannah Hoch more often reflect a kind of experimentalism which hovers tenuously in the nether regions of design, just outside the gates of one muse or another. Every so often, of course, a Mondrian or a Klee comes along who makes something of it. Then cometh the rear guard which inevitably ends up, again, indebted to the theories and left with little else...
Fail Safe is a cold-war projection of an engineering principle used for decades in aircraft design and around dangerous machinery. The principle: if a device can fail, it must be assumed that it will fail, and it must be designed so that its failure will do minimal or no harm. Fail Safe on U.S. railroads, for example, means "the dead man's throttle." If an engineer dies at the controls, his pressure on a foot pedal or hand lever is released, and the train automatically goes into an emergency stop. Fail Safe at SAC means that SAC bomber...
Dodger Fan. The very thought of the cribbed, cabined and confined spaces of Ebbets Field has long filled O'Malley with horror. As far back as 1947, when he was still only a minority stockholder, he ordered an engineering firm to design a new stadium with a revolutionary dome that would end the losing phenomenon of the rained-out game. "It was treated facetiously by the press," recalls O'Malley ruefully. "But why should we treat baseball fans like cattle? I came to the conclusion years ago that we in baseball were losing our audience and weren...
Journalist Nathan's most effective weapon was not a butcher's knife but a stylist's stiletto. With malice toward some, he dubbed Noel Coward's Design for Living "a pansy paraphrase of Candida"; dismissed T. S. Eliot's The Cocktail Party as "bosh, sprinkled with mystic cologne." Maxwell Anderson, jeered Nathan, "enjoys all the attributes of a profound thinker save profundity." Nor did Nathan spare his fellow critics: Said he: "Impersonal criticism is like an impersonal fist fight or an impersonal marriage, and as successful. Show me a critic without prejudices...
...even less. The jukebox effect will disappear. Elaborate ornamentation of chrome and multiple colors will be discarded. Finally, consumers are also beginning to resent forced obsolescence. When yearly fashions were limited to women's apparel, there was almost universal acceptance. The public did not resist the yearly car design changes. Then other hard-goods makers began planned obsolescence. Perhaps this has broken the camel's back. Now the consumer is in revolt...