Word: designate
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Dates: during 1960-1969
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...usually an oil sketch on relatively fragile paper or unprimed canvas. On it, the artist of the 16th, 17th and 18th centuries delineated his ideas, often in considerable detail, and submitted them to a patron for approval. The dash and daring all too often vanished when he transferred his design to an immense ceiling or wall. One reason: the sketch was the work of the artist, while the fresco was sometimes completed with the aid of assistants...
During the development of the Mus tang, Ford Motor Co. shaped the car's bucket seats to the specifications of those on the British Ford - only to find it necessary to change the design almost immediately. Five years later, with the Mustang's popularity firmly established, company officials can smile about the costly changeover. "We re alized," says one, "that American buttocks are larger than British." To guard against just that kind of mistake, U.S. business is relying increasingly on the fast-growing science of anthropometry, which systematically studies man's ever-changing anatomical measurements and applies...
...male employees who report to work stubble-faced every morning and subject themselves to nicks and scrapes. The experimental shaves provide the company with the kind of data that resulted in the introduction two months ago of a new blade-angle adjustment on its bestselling Techmatic Razor. To design a more comfortable and efficient shooting jacket for Olin Mathieson's Winchester-Western rifle subsidiary, Connecticut-based Dunlap & Associates, a leading industrial-consulting firm, spent months studying where existing jackets were binding and where more freedom of movement was required...
...numerous forces that make New York an increasingly unlivable city. Under Lindsay, the parks have been made into attractive recreational centers, with cafes and musicales and bicycling on roadways that are closed to cars on weekends and holidays. Air pollution has been cut slightly, and the level of design in civic architecture has been raised. Plans are being pushed through for a great network of new subways, and the grandiose, frequently destructive schemes of the expressway builders have, for the most part, been restrained from running great swaths of concrete through residential areas...
...shallow reflecting pool that had lain between the two wings of the U. To further unify the two, he used rough-textured concrete to match the limestone facade of the Saarinen building. The result is so harmonious that Washington's National Gallery of Art has commissioned Pei to design a major wing to house its new Center for Advanced Study in the Visual Arts...