Word: designate
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Dates: during 1970-1979
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...seminars and informal chats with editors, writers and executives. Eric Sidler, a partner in the Charles Barker agency of Frankfurt, summed up the value of these gatherings in a discussion of international advertising styles: "The British have great humor and creativity, the Germans do terrific research, Swiss and Italian design is without peer. What U.S. advertising does best is bring everything together...
...merger will strengthen the Swedish auto industry by combining Volvo and Saab sales forces, distribution setups and parts supplies abroad. It will also enable Saab and Volvo to bring out a hew line of models, presumably based on a synthesis of Saab's sporty front-wheel drive design and Volvo's vaunted safety features...
...over, the whole community would pitch in with the spirit of a pioneer barn raising. Local merchants contributed paintbrushes, rollers, tarps and scaffolding. Adult volunteers provided transportation and meals. Pittsburgh Plate Glass and Sears, Roebuck supplied the paint. As many as 15 to 25 teen-agers helped plot the design, scaled it up on the barn wall and daubed in the pigments. It was "like painting in a giant coloring book," says Kelly Zeiman...
...controls of his private plane in a crash near Kalamazoo, Mich. An engineer who rose through the ranks to become president in 1967, Cole had the rare savvy and persistence to conceive an idea, guide it through the corporate mazes and oversee its embodiment in steel. He helped design the controversial Corvair, sold GM on the merits of the pollution-cutting catalytic converter and the recently abandoned rotary engine, and supported development of the air-bag safety system. His motto at the corporation was "Kick the hell out of the status quo." Cole retired from...
When the steering committee fully develops the experimental design, first and fourth-year medical students from the 13 member schools will take part in the pilot study, Blacklow said...