Word: designate
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Dates: during 1970-1979
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...that their cash registers will start ringing up glad tidings of heavy sales. But how to make those expectations come true? One way is to turn big department stores into shoppers' lures-places where customers will go to find one item, then linger to buy others. That takes design, and one man with the kind of designing eye that merchants appreciate is a 36-year-old architect-artist named Kenneth Walker. He is something of an iconoclast, merrily discarding what he calls "formula work-all those fancy chandeliers and moldings" in favor of fresher approaches...
...design for Burdine's huge department store in Clearwater, Fla., for example, is a mixture of stark Bauhaus and glinting jewelry shop. The furnishings are so dark-charcoal-gray carpets, walls and ceilings-that shoppers focus exclusively on the carefully lighted merchandise. The scheme works too. Sales are booming, reports Burdine's chairman, Melvin Jacobs. Walker puts the message another way in the stenciled words on one of the paintings he does on the side: ARS GRATIA PECUNIAE-art for the sake of money...
Sharp Cutbacks. He obviously likes both. A graduate of the Harvard architectural school, in 1970 he grandly opened the Kenneth Walker Design Group-consisting of himself-to do graphics and interior projects. To get more work, he merged two years later with the established architectural office of the Grad Partnership, forming Walker/Grad Inc. By then, however, the recession was causing such sharp cutbacks in new construction that few jobs were to be had. But Walker noticed that retailers kept on building new stores and remodeling old ones. He broke into the then staid field by refurbishing the shoe department...
...building's design does not explain the change in attitude from past years. Togetherness among Pennypacker residents is nothing new; University housing officials have long noted that roommate groups from the Union Dorms have a greater tendency to stay together after freshman year than those from other dormitories. In the past this stemmed from feelings of inferiority: "We used to feel the rest of the University was dumping on us, so we just sort of stuck together," one former resident notes. This year's crew, on the other hand, is united in the belief that "the Pack is the place...
...ample detail with all the information needed to plan and build a house in harmony with its natural environment. It tells how to face it south to get heat from the sun's rays and how best to conserve the heat once it enters the house, how to design the outside to blend with the house's surroundings. And my cousin says it's thorough in the technical details. He should know, because he builds houses. I'm just a skinny, cerebral college student...