Word: designate
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...available now has completely changed the way I think about golf," says Claude Harmon, a teacher on the tour for more than 15 years. Digital analysis has made it clear to him and other teaching pros that not everyone can--or should--swing like Tiger. Instead, instructors should design a swing tailored to each golfer's body mechanics. "All of this information is like an MRI for your swing," says Harmon. "Wherever the tumor is, it will find...
...range, and wedge work with clubmaking legend Roger Cleveland. Proprietary software even adjusts for hometown conditions. "We can look at your drive here and tell you that you'll get 14 yards more carry on that same drive in Denver," says Jeff Colton, senior vice president of research and design. Over dinner, participants pepper the staffers with questions about their favorite pros. Most frequent query: Does Sorenstam play with men's clubs? (She hits with a customized set that's more forgiving than...
...fabric is 90% of the mental work in design," says Miuccia Prada, who most recently made a bold statement on the runway with duchess satin, a fabric most commonly used today in bridal dresses. "It's where I spend most of my time because the quality of the fabric is fundamental. When I get the fabric done, the show is done. I am at ease...
While the major wireless carriers raked in $100 billion last year, the market for phone service aimed at kids ages 8 to 12 is minuscule, with a wireless-market penetration of only about 25%. That's partly by design. "They want to avoid looking like Joe Camel and preying on children," says Roger Entner, a Boston-based wireless analyst with the Ovum research firm. "So they haven't done much more in this area other than create family plans...
Kajeet isn't first to market. Firefly Mobile has signed up about 200,000 preteen customers over the past two years, touting its parental controls and simple design: the five-button Firefly handset lacks even a number pad. Disney launched its mobile service last year, featuring a child-tracking function that works only on the Disney-branded handsets. Kajeet, on the other hand, thinks kids can handle a grownup phone...