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Thanks to the Web, new companies become global from the get-go rather than at a later phase, Bolen explains. And localization companies don't just deal in words but also the look, feel and design of text images. "We ask if buttons and keys scale to match the size of the text," he says, noting German characters are 30% longer than those in English, while those in Japanese are 30% shorter...
Then Jonathan Ive, Apple's head of design--the Englishman who shaped the iMac and the iPod--squashed the case to less than half an inch thick and widened it to what looks like a bar of expensive chocolate wrapped in aluminum and stainless steel. The iPhone is a typical piece of Ive design: an austere, abstract, Platonic-looking form that somehow also manages to feel warm and organic and ergonomic. Unlike my phone. Ive picks it up and points out four little nubbins on the back. "Your phone's got feet on," he says, not unkindly. "Why would anybody...
...Apple able to do things most other companies can't? Partly by charging for it: the iPhone will cost $499 for a 4-GB model, $599 for 8-GB. And partly because unlike most companies, Apple does its own hardware, its own software and its own industrial design. When it all takes place under one roof, you get a kind of collaborative synergy that makes unusual things happen...
...concerns about their quality and long-term reliability. Since the Chinese exporters have such low labor costs - around $2 an hour - they can afford to pack the cars with standard features like electronic stability control, antilock brakes and rear-view cameras for parking assistance. Nor are the cars being designed with drab proleterian styling. The highly regarded Italian design shop Pininfarina produced the interior and exterior styling of the Liebao line. And lest you think Americans won't buy a Chinese car, consider this: according to an AP AOL-Autos poll conducted last month, 70% of Americans under...
...says the €100,000 mirror project, funded by a bank and local governments, has already proved its worth by attracting so much attention. He admits the sun's bounce could be bigger. Midali notes: "Being the first, you can't expect perfection. We want to improve the design so others can use it too." Lodge owner Ragozza is more interested in p.r. than the science, suggesting the town could even start a Miss Mirror bikini contest each winter. We can only wonder how the mountain gods would react to that...