Word: designate
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...Then Jonathan Ive, Apple's head of design, the man who shaped the iMac and the iPod, squashed the case to less than half an inch thick, and widened it to what looks like a bar of expensive chocolate wrapped in aluminum and stainless steel. The iPhone is a typical piece of Ive design: an austere, abstract, platonic-looking form that somehow also manages to feel warm and organic and ergonomic. Unlike my phone. He picks it up and points out four little nubbins on the back. "Your phone's got feet on," he says, not unkindly. "Why would anybody...
...things most other companies can't? Partly by charging for it: The iPhone will cost $499 for a 4GB model, $599 for 8GB, which makes it expensive, but not a luxury item. And partly because the company has highly diverse talent who are good at hardware, software, industrial design and Internet services. Most companies just do one or two things well...
...Unlike most competitors, Apple also places an inordinate emphasis on interface design. It sweats the cosmetic details that don't seem very important until you really sweat them. "I actually have a photographer's loupe that I use to look to make sure every pixel is right," says Scott Forstall, Apple's vice-president of Platform Experience (whatever that is). "We will argue over literally a single pixel." As a result, when you swipe your finger across the screen to unlock the iPhone, you're not just accessing a system of nested menus, you're entering a tiny universe, where...
...Interest in these items has grown tenfold in the past three years," says David Morsa, manager of the design store De Vera, which sells horns, glass insects and other artifacts befitting a zoologist's parlor. Tellingly, Morsa's title is curator, as if the store were a natural history museum. Some items are displayed in original condition, like the taxidermy eland that hangs behind the cash register at John Derian Co., an East Village boutique devoted to sea sponges, shells and other stylish scavengings. Other items have been given a contemporary twist, like botanical patterns reproduced in assertive contemporary colors...
...Vera A menagerie of glass beetles, flame-worked by Venetian artisan Vittorio Constantini, is at De Vera, a SoHo design boutique. tel: (1-212) 625-0838; www.deveraobjects.com...