Word: designate
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...Between 1939-1954, Cannes' highest accolade was called the Grand Prix du Festival International du Film. At the end of the 1954 festival (won by the Japanese movie Gate of Hell), the festival's Board of Directors asked jewelers to submit designs for a palm, in honor of the tree on Cannes' coat of arms. The renowned Lucienne Lazon's design, (a bevelled lower extremity of the stalk forming a heart) in tandem with a pedestal produced by the celebrated artist Sébastien, was greenlit by the board and the Palme d'Or was born. (See photos from...
...developed its own program, but some companies are hiring outsiders. Packaging and specialty-chemical giant MeadWestvaco, for instance, chose Virgin HealthMiles, a Richard Branson brainchild, to design a wellness regimen centered on pedometers, which count employees' steps. The pedometers are linked to a computer system that converts the steps into "healthmiles" - points that can be exchanged for up to $500 a year in cash or gift cards from merchants like Target and Bed Bath & Beyond. "You look out the window here at lunchtime and see people with pedometers on, walking all over the place," says Greg Williams, the company...
...always shown a shrewd eye for the strategic detour, suspending her career in favor of helping her husband get elected, then getting her daughters settled and her garden planted and, in the process, disarming the critics who cast her as a black radical in a designer dress. She will say she's just doing what comes naturally. But whether by accident or design, or a little of both, she has arrived at a place where her very power is magnified by her apparent lack of interest in it. "Over the years, the role of First Lady has been perceived...
...turn this around, it's exactly the same thing happening with the husband. Around 60% of all car purchases today are decided by the woman in the family. And when a neighbor asks the husband why he bought the car, he cannot say, "My wife loved the pink interior design in my car." That's basically saying, "I'm totally controlled by the woman at home." So what he's going to say is, "Did you know this window can close at 82 m.p.h.? It's the fastest-closing window in the world." And the neighbor will say, "That...
...deterrent. "Woman always wants to shop," says Wedda Uyeda, an adviser to Forever 21 on the Japanese market. "You want to have the fun of shopping, like in a candy store. I don't think that any of the Japanese companies really realize that." (See pictures of Japanese design's greatest hits...