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...visionary but risky move. Fashion was just beginning to re-emerge in China after decades of communist-mandated austerity, but the major luxury brands hadn't made inroads. A market was there for the taking, but Chan couldn't find a design team willing to stick it out in a steamy, crowded Chinese city where the foreign population numbered in the dozens and not many locals spoke English. By 1994 he had worked with a few designers, and he persuaded his wife and her younger sister to give Xiamen a six-month try. "The deal," says Fiona...
...years since its founding, Swarovski has established itself as the largest supplier of high-end crystals to the fashion and design industries, adding sparkle to jewelry and evening bags as well as a growing number of interior-design products, from expected items such as chandeliers and vases to more original pieces like curtain tassels. Crystals are essentially sand and water and chemical coloring agents fired and then cut and polished by machine, so a factory visit would seem harmless...
Langes-Swarovski argues that crystal should not be considered a mere pedestrian trim. "It's more of an expressive element than a zipper or a button. In all the various creative disciplines, whether it's fashion or interior design, crystal has a role of amplifying creative expression," he says. "With Liberace or in the late '90s, crystal was sometimes a metaphor for superficiality because of this bling-bling element." Today, however, company executives talk about the "poetry of precision" and how to take founder Daniel Swarovski's original ideas to new levels...
...FRIENDLY SKIES are now also fabulous thanks to Versace's partnership with the TAG Group to design and manufacture the interiors of private jets. Top clients will work with Versace designers to personalize their aircraft, using pieces from the brand's home line that have been adapted to follow standard aviation-interior guidelines. The Italian design house will be responsible for all content and décor, while the TAG group, which has 30 years of experience in preparation and management of large private jets, will guarantee the logistical and technological aspects of the partnership...
...will that formula change the face of luxury? "If they change something in fashion, it will be in how they manage companies, but it will never be the product, the style, the design," says Bensoussan. "They don't know anything about it. After all, the next day they are looking into fruit smoothies...