Word: designated
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...course, hardware is only half the picture. The other half is the games themselves. "We created a task force internally at Nintendo," Iwata says, "whose objective was to come up with games that would attract people who don't play games." Last year they set out to design a game for the elderly. Amazingly, they succeeded. Brain Age is a set of electronic puzzles (including Sudoku) that purports to keep aging minds nimble. It was released for one of Nintendo's portable platforms, the Nintendo DS, last year. So far, it has sold 2 million copies, many of them...
...Nintendogs, the object is to raise and train a cute puppy. Electroplankton can only be described as a game about farming tiny singing microbes (surely every woman's dream?). In Animal Crossing, you take up residence in a tiny cartoon town where you plant flowers and go fishing and design shirts. You can visit other players' towns and trade shirts with them. The reaction from traditional gamers tends to be 'Fine, but who do I shoot at?' But Animal Crossing is a hit, and Nintendogs has sold 6 million copies. (Incidentally, Miyamoto points out that Animal Crossing wasn't originally...
...here's the second notion: Cutting-edge design has become more important than cutting-edge technology. There is a persistent belief among engineers that consumers want more power and more features. That is incorrect. Look at Apple's iPod, a device that didn't and doesn't do much more than the competition. It won because it's easier, and sexier, to use. In many ways, Nintendo is the Apple of the gaming world, and it's betting its future on the same wisdom. The race is not to him who hulas fastest, it's to him who looks hottest...
...transformed into a modish haven of 32 small but eccentrically styled rooms. The latest venture, a couple of streets away, is a grander vehicle for his bohemianism. There are avant-garde murals and installations by nine up-and-coming local artists, and eminent creative talents were involved in the design of some of the accommodation. Graphic designer Theseus Chan covered one room with marine plywood, while director Glen Goei appointed another in red silk in homage to Chinese filmmaker Zhang Yimou's period drama Raise the Red Lantern. The hotel's modern Cantonese restaurant is just as characterful, with glass...
...history is literally littered with anathema (Pound Hall, and the new building at 90 Mt. Auburn St.), the University has managed to evoke rather than revoke with boldly modern Maxwell Dworkin and Hauser Hall, among others. With a bevy of talented architects, it should have no trouble outdoing those designs that speak to the future without nodding to the past. If the University is truly serious about shifting Harvard’s center toward Allston and making it the flagship campus of the institution—and perhaps, of the nation—it cannot afford to make it anonymously...